{"id":2947,"date":"2017-01-13T11:25:42","date_gmt":"2017-01-13T11:25:42","guid":{"rendered":"https:\/\/thunderbird.tv\/2017\/01\/13\/heavy-rescue-401-premiere-is-most-watched-in-discovery-history\/"},"modified":"2017-01-13T11:25:42","modified_gmt":"2017-01-13T11:25:42","slug":"heavy-rescue-401-premiere-is-most-watched-in-discovery-history","status":"publish","type":"post","link":"https:\/\/thunderbird.tv\/2017\/01\/13\/heavy-rescue-401-premiere-is-most-watched-in-discovery-history\/","title":{"rendered":"HEAVY RESCUE: 401 Premiere is Most-Watched in Discovery History"},"content":{"rendered":"<p><strong>TORONTO (January 12, 2017)<\/strong>\u00a0\u2013 An audience of nearly 720,000 people tuned in to watch the Jan. 3 debut of Discovery\u2019s newest original Canadian series\u00a0HEAVY RESCUE: 401, it was confirmed today,\u00a0making it the most-watched premiere in the network\u2019s 22-year history. To date, more than 3.3 million unique viewers \u2013\u00a0or nearly one in 10 Canadians\u00a0\u2013 have tuned in to the first episode. The season continues with episodes airing in Discovery\u2019s prime timeslot,\u00a0Tuesdays at 10 p.m. ET\/7 p.m. PT, paired with the network\u2019s most-watched series, GOLD RUSH.<\/p>\n<p>\u201cWith this record debut for Discovery, we have what clearly appears to be yet another genuine success story on our hands with this high-quality, highly engaging series that tells uniquely Canadian stories \u2013 the underpinning of Discovery\u2019s primetime schedule,\u201d said Ken MacDonald, Vice-President and General Manager, Discovery Networks. \u201cWe had great confidence in commissioning this new, nine-episode debut season as a spinoff to the smash hit HIGHWAY THRU HELL, which has freshly completed a fifth,\u00a0record-breaking season, and is now in production on Season 6.\u201d<\/p>\n<p>Produced byThunderbird Entertainment\u2019s factual arm Great Pacific Media \u2013 the makers of the Discovery\u2019s hit Canadian primetime series HIGHWAY THRU HELL \u2013\u00a0HEAVY RESCUE: 401\u00a0follows multiple major tow operators, rescue, and maintenance crews day and night along North America\u2019s most intense stretch of highway, Highway 401.<\/p>\n<p>HEAVY RESCUE: 401\u00a0follows on a tradition of making shows that are a \u201cforce for good,\u201d according to Executive Producer Mark Miller. \u201cAfter HIGHWAY THRU HELL began airing on Discovery, crashes on the Coquihalla dropped by 50%. Most viewers are also drivers, and they took note of the danger and changed their driving behaviours. We hope HEAVY RESCUE will do the same for the 401, which today was ranked\u00a0the ninth most clogged artery in Canada and the United States.\u201d<\/p>\n<p>\u201cOur goal is to produce quality content that earns high ratings, and\u00a0HEAVY RESCUE: 401\u00a0and HIGHWAY THRU HELL both do that in spades,\u201d said Ivan Fecan, Thunderbird\u2019s Executive Chair.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>TORONTO (January 12, 2017)\u00a0\u2013 An audience of nearly 720,000 people tuned in to watch the Jan. 3 debut of Discovery\u2019s newest original Canadian series\u00a0HEAVY RESCUE: 401, it was confirmed today,\u00a0making it the most-watched premiere in the network\u2019s 22-year history. To date, more than 3.3 million unique viewers \u2013\u00a0or nearly one in 10 Canadians\u00a0\u2013 have tuned &hellip; <a href=\"https:\/\/thunderbird.tv\/2017\/01\/13\/heavy-rescue-401-premiere-is-most-watched-in-discovery-history\/\">Continued<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[53],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>HEAVY RESCUE: 401 Premiere is Most-Watched in Discovery History - Thunderbird Entertainment<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thunderbird.tv\/2017\/01\/13\/heavy-rescue-401-premiere-is-most-watched-in-discovery-history\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"HEAVY RESCUE: 401 Premiere is Most-Watched in Discovery History - Thunderbird Entertainment\" \/>\n<meta property=\"og:description\" content=\"TORONTO (January 12, 2017)\u00a0\u2013 An audience of nearly 720,000 people tuned in to watch the Jan. 3 debut of Discovery\u2019s newest original Canadian series\u00a0HEAVY RESCUE: 401, it was confirmed today,\u00a0making it the most-watched premiere in the network\u2019s 22-year history. To date, more than 3.3 million unique viewers \u2013\u00a0or nearly one in 10 Canadians\u00a0\u2013 have tuned &hellip; Continued\" \/>\n<meta property=\"og:url\" content=\"https:\/\/thunderbird.tv\/2017\/01\/13\/heavy-rescue-401-premiere-is-most-watched-in-discovery-history\/\" \/>\n<meta property=\"og:site_name\" content=\"Thunderbird Entertainment\" \/>\n<meta property=\"article:published_time\" content=\"2017-01-13T11:25:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/thunderbird.tv\/wp-content\/uploads\/2024\/01\/social-share.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"633\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Gearbox_admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Gearbox_admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/thunderbird.tv\/2017\/01\/13\/heavy-rescue-401-premiere-is-most-watched-in-discovery-history\/\",\"url\":\"https:\/\/thunderbird.tv\/2017\/01\/13\/heavy-rescue-401-premiere-is-most-watched-in-discovery-history\/\",\"name\":\"HEAVY RESCUE: 401 Premiere is Most-Watched in Discovery History - Thunderbird Entertainment\",\"isPartOf\":{\"@id\":\"https:\/\/thunderbird.tv\/#website\"},\"datePublished\":\"2017-01-13T11:25:42+00:00\",\"dateModified\":\"2017-01-13T11:25:42+00:00\",\"author\":{\"@id\":\"https:\/\/thunderbird.tv\/#\/schema\/person\/41eb8208032d7ee9602156e61d6f6c41\"},\"breadcrumb\":{\"@id\":\"https:\/\/thunderbird.tv\/2017\/01\/13\/heavy-rescue-401-premiere-is-most-watched-in-discovery-history\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/thunderbird.tv\/2017\/01\/13\/heavy-rescue-401-premiere-is-most-watched-in-discovery-history\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/thunderbird.tv\/2017\/01\/13\/heavy-rescue-401-premiere-is-most-watched-in-discovery-history\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/thunderbird.tv\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"HEAVY RESCUE: 401 Premiere is Most-Watched in Discovery History\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/thunderbird.tv\/#website\",\"url\":\"https:\/\/thunderbird.tv\/\",\"name\":\"Thunderbird Entertainment\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/thunderbird.tv\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/thunderbird.tv\/#\/schema\/person\/41eb8208032d7ee9602156e61d6f6c41\",\"name\":\"Gearbox_admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/thunderbird.tv\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/239363dc97071e1a4eb9d0cc6971f646?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/239363dc97071e1a4eb9d0cc6971f646?s=96&d=mm&r=g\",\"caption\":\"Gearbox_admin\"},\"sameAs\":[\"https:\/\/thunderbird.tv\"],\"url\":\"https:\/\/thunderbird.tv\/author\/gearbox_admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"HEAVY RESCUE: 401 Premiere is Most-Watched in Discovery History - Thunderbird Entertainment","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/thunderbird.tv\/2017\/01\/13\/heavy-rescue-401-premiere-is-most-watched-in-discovery-history\/","og_locale":"en_US","og_type":"article","og_title":"HEAVY RESCUE: 401 Premiere is Most-Watched in Discovery History - Thunderbird Entertainment","og_description":"TORONTO (January 12, 2017)\u00a0\u2013 An audience of nearly 720,000 people tuned in to watch the Jan. 3 debut of Discovery\u2019s newest original Canadian series\u00a0HEAVY RESCUE: 401, it was confirmed today,\u00a0making it the most-watched premiere in the network\u2019s 22-year history. 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