{"id":2636,"date":"2015-06-23T17:13:42","date_gmt":"2015-06-23T17:13:42","guid":{"rendered":"https:\/\/thunderbird.tv\/2015\/06\/23\/ytv-stays-in-the-zone\/"},"modified":"2015-06-23T17:13:42","modified_gmt":"2015-06-23T17:13:42","slug":"ytv-stays-in-the-zone","status":"publish","type":"post","link":"https:\/\/thunderbird.tv\/2015\/06\/23\/ytv-stays-in-the-zone\/","title":{"rendered":"YTV STAYS IN THE ZONE"},"content":{"rendered":"

Jeremy Dickson \/ Kidscreen<\/em><\/p>\n

With the Canadian broadcasting system poised to enter a new, more consumer-friendly SVOD era, thanks to regulator CRTC\u2019s major playbook re-write in March, Corus\u2019s top-rated children\u2019s network YTV has been busy preparing for the future. But its strategy, according to Corus Kids\u2019 head and VP of television Colin Bohm, hasn\u2019t changed drastically.<\/p>\n

\u201cWe continue to see strong originals like Some Assembly Required <\/em>and Max & Shred <\/em>drive a lot of ratings, and obviously our renewed Nickelodeon output deal ensures that exclusive first-run Nick content will continue to air on YTV,\u201d says Bohm. \u201cIt\u2019s a brave new world and we\u2019ve decided strategically to build scale in kids. It\u2019s our greatest challenge, but we believe that our recent content partnerships, combined with our own brand offering, will help us emerge from a pick-and-pay world in a healthy spot.\u201d<\/p>\n

One of the media conglomerate\u2019s more significant new partnerships came in April when it announced a long-term, wide-ranging licensing deal with Disney ABC Television Group to launch Disney Channel in the Canadian TV market for the first time.<\/p>\n

When asked how YTV will co-exist alongside Disney Channel once it debuts on September 1, Bohm says he\u2019s not concerned about the channels potentially competing against each other. \u201cI don\u2019t see the fact that we will be managing Disney Channel changing anything,\u201d he asserts. \u201cIt will give us an opportunity for more complementary scheduling, depending on which shows best serve the particular needs of kids.\u201d<\/p>\n

Multiplatform\u00a0<\/strong>
\nLooking ahead, YTV will continue to reach kids no matter where they are, says Bohm, pointing to the channel\u2019s website, VOD offering, and in-house and third-party developed apps and games as ways to leverage its linear programming. In addition, its new long-term deal with Nickelodeon gives Corus exclusive rights to all Nick content across digital and linear platforms in Canada. \u201cThe Nick deal gives us a chance to really broaden that product offering. In the world of digital, we\u2019re just getting started,\u201d says Bohm.<\/p>\n

A TV Everywhere<\/em> app for YTV is also expected to launch this fall after Corus rolls out its first TV Everywhere<\/em> app for its preschool net Treehouse this summer. \u201cThe apps, for the moment, will feature most of the content that is currently on linear. We have to first make sure that kids can enjoy the content we have, regardless of the screen. The secondary focus would be a TV Everywhere exclusive,\u201d says Bohm.<\/p>\n

The programming\u00a0<\/strong>
\nHolding down the top spot as Canada\u2019s number-one kids channel targeting kids ages six to 11, YTV\u2019s lineup includes a mix of original, character-driven animation and live-action comedy series, popular shows from Nickelodeon and blockbuster family movies. Bohm says primetime live-action sitcoms continue to rate well on the channel, including YTV, Nickelodeon and Breakthrough Entertainment co-pro Max & Shred<\/em>, as well as Nick series The Thundermans<\/em>. For original animation, Numb Chucks <\/em>from Toronto\u2019s 9 Story Media Group remains a hit, and Bohm foresees more success in the series\u2019 future.<\/p>\n

As for new pick-ups, Bohm is anticipating great things for Make It Pop<\/em>, a half-hour tween sitcom produced by Canada\u2019s DHX Media that\u2019s expected to make its YTV debut this summer. \u201cMake It Pop <\/em>is something a little different for us with its music angle. It really caught our eye,\u201d says Bohm, noting that Corus will be spending as much on original Canadian productions as it has in the past. \u201cThose rules haven\u2019t changed. We need great new content for YTV and our other channels,\u201d he says.<\/p>\n

Personal connections \u00a0Another area of differentiation for YTV is its top-rated hosted school block The Zone, and its accompanying cross-Canada Summer Road Trip event, both of which continue to be popular with fans, says Bohm. \u201cIt gives YTV a face, engages kids directly and is a good reminder\u2014for us\u2014of the power of our brands.\u201d<\/p>\n

This article originally appeared in the June 2015 issue of Kidscreen<\/em><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Jeremy Dickson \/ Kidscreen With the Canadian broadcasting system poised to enter a new, more consumer-friendly SVOD era, thanks to regulator CRTC\u2019s major playbook re-write in March, Corus\u2019s top-rated children\u2019s network YTV has been busy preparing for the future. But its strategy, according to Corus Kids\u2019 head and VP of television Colin Bohm, hasn\u2019t changed … Continued<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"acf":[],"yoast_head":"\nYTV STAYS IN THE ZONE - Thunderbird Entertainment<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thunderbird.tv\/2015\/06\/23\/ytv-stays-in-the-zone\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"YTV STAYS IN THE ZONE - Thunderbird Entertainment\" \/>\n<meta property=\"og:description\" content=\"Jeremy Dickson \/ Kidscreen With the Canadian broadcasting system poised to enter a new, more consumer-friendly SVOD era, thanks to regulator CRTC\u2019s major playbook re-write in March, Corus\u2019s top-rated children\u2019s network YTV has been busy preparing for the future. 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