October 13, 2016

Kim’s Convenience an overnight success for CBC

Bill Brioux / Brioux TV

Overnight estimates — a measure that means less and less these days — are in and the numbers for Kim’s Convenience so far are right where I expected.

Tuesday’s back-to-back opener measured 835,000 and 805,000 viewers on the overnight scale. That was good enough for third in the timeslot in Canada behind Global’s strong rookie Bull (1,627,000) and just behind CTV’s well-reviewed import This Is Us (949,000).

Kim’s lead-in hour at 8 p.m., was not as robust as in past years with 672,000 tuning in for Rick Mercer and 715,000 for 22 Minutes. Both shows had their season premieres blunted last week as all eyeballs were on the Blue Jays’ Wild Card triumph.

There was no Jays playoff game opposite Kim’s or anything else this Tuesday. The big draw on the night was Global’s rock-steady importNCIS at 8 p.m. (1,838,000). Chicago Fire did 1,162,000 at 10 to sweep the night for Global.

CTV saw 874,000 tune in at 8 p.m. for The Flash and 734,000 at 10 forSHIELD. Hard to tell if the superhero era has already peaked or if these shows just aren’t as much fun as they were in earlier seasons.

Everything else on the night was also-ran, except Cubs vs. Giants on Sportsnet (679,000), The Voice on CTV Two at 643,000 and Washington vs. LA on Sportsnet (557,000). The best City had wasBrooklyn Nine-Nine with 353,000.

Once the Live+7 totals are in by the middle of next week, look forKim’s to settle over a million, possibly 1.1M. For a show with no stars (albeit enjoying a massive CBC marketing campaign), that’s pretty good. Sitcoms are a hard sell and often take a while to connect, especially against the clutter of Peak TV.

The gains come from word of mouth — as do the losses. That’s likely what is slowing down Kevin Can Wait over on Global. Monday’s third outing drew an overnight, estimated 819,000, off almost 50% from it’s 1.6M opening.

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